Simply put, the Ticketbook! is a book of tickets you can issue to people who violate the social contract: Edge takers, chiselers, parking space stealers, road ragers, bad drivers, snippy fast food workers, bad bosses, line jumpers even a doctor who kept you waiting too long or the rude cop who just gave you a traffic ticket.
In other words, this book is dedicated to the proposition that everyone is entitled to be treated courteously and efficiently. You know, fair and square.
So when someone doesn't measure up, write them a ticket.
Truth be told, once you have written a ticket you don't have to serve it. A valid and wise alternative would be to simply crumple it up and throw it away. This for the simple reason that writing a ticket is an effective way to vent anger and to provide catharsis.